Sam’s Club’s unique approach to digital disruption discussed at the Northwest Arkansas Technology Summit

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Don Frieson (left) and Darshan Gad (right).
While digital disruption continues to stymie a good part of the industry, Sam’s Club is using the concept to its advantage.
The company’s VP of omnichannel member communication and innovation, Darshan Gad, and executive VP of operations Don Frieson, teamed up at the “Northwest Arkansas Technology Summit” event last week in Rogers, Ark., to discuss how the chain is using disruption to drive innovation.
At a time when Sam’s Club is eager to appeal to a broader customer base, the chain is purposely embracing digital disruption to deliver more innovative programs.  Read the entire article from Chain Store Age written by Deena M. Amato-McCoy.