Wal-Mart asking customers for product reviews as part of effort to boost online sales


Wal-Mart is actively emailing customers who use its Savings Catcher application asking them to review certain items from their recent grocery receipt as part of an effort to boost its e-commerce business.

When customers click on the email to rate a product, they are redirected to the Walmart.com site where they are asked to complete the item review process. Customers are asked to title the review, provide relevant feedback such as how the product performed and things you would have liked to have known before buying it. The retailer asks customers to upload two photos and choose a rating from 1 to 5 stars. Finally consumers are asked whether they would recommend the product to a friend. Read the entire article from Talk Business and Politics