Bentonville, AR. – The Greater Bentonville Area Chamber of Commerce is launching programming and projects to attract entrepreneurs and enhance an already thriving ecosystem of entrepreneurship and innovation. These new efforts are funded by a Walton Family Foundation grant from Steuart Walton and Tom Walton. The marketing efforts will focus on attraction, retention, and development of businesses and talent that complement existing companies and position the greater Bentonville area to compete for emerging industries.
These 21st century marketing products combine digital messaging with experiential brand building to communicate Bentonville’s unique and evolving world class quality of place to proven entrepreneurs and business leaders with the goal of relocating them to live and work in the Bentonville area.
“Using deep dive research and data analysis we can identify top entrepreneurs who over index for the enjoyment of our key quality of place differentiators” says Graham Cobb, President and CEO of the Greater Bentonville Area Chamber of Commerce. “A modern methodology that utilizes tech forward tools and new media will allow us to tell personalized stories that relate the widescreen work/life experiences we enjoy in the greater Bentonville area to successful founders, as well as the high performing talent integral to supporting the nation’s 3rd fastest growing economy.” The efforts fall directly in line with the Walton Family Foundation’s focus on quality of life as a key economic driver in Northwest Arkansas.
The grant also enables the Chamber to build the capacity and organizational infrastructure necessary to connect small businesses and startups to the NWA entrepreneurial ecosystem, community, mentors, and other resources that will help their business. The Chamber will enhance existing efforts and develop new programming to support and develop resources for entrepreneurs and innovators. The Young Entrepreneur’s Academy and The Northwest Arkansas Tech Summit connect both young and veteran entrepreneurs and professionals to mentors while marrying them to the region through deepening relationships and shared experiences. These successful programs continue to grow and further position NWA as a regional hub for entrepreneurship, innovation, and technology.