BENTONVILLE, AR – The Greater Bentonville Area Chamber of Commerce has named Sherry Rolsma as the organizations Vice President of Membership & Major Investment Engagement.
Rolsma joined the Chamber in 2018 and previously served as the Director of WalStreet and Major Investor Engagement, where she ensures the continuous and steady growth of the Chamber’s WalStreet programming that provided professional development opportunities for the retail business community. She also oversaw all WalStreet events – including the WalStreet Speaker Series, Fireside Chats, Bayou Bash, and Bike & Brew.
“I am deeply humbled to serve the Greater Bentonville Area Chamber in this new capacity as we continue to serve our members, refining our product and increasing the return on member investment” said Rolsma. “Retention and expansion of our member businesses in Bentonville is key to our collective economic success. This role will help us strengthen lines of communication with our members, continuing to be entrusted with their needs and help them achieve their goals.”
During the COVID-19 pandemic, Rolsma played in an instrumental role in the business community – connecting with Chamber members, businesses, and leaders to ensure area businesses and entrepreneurs had the proper support and tools for success in a hyper-dynamic economy.
“Our mission starts with service to our members. Those service efforts in their aggregate help to build a 21st Century Community to serve this dynamic, evolving economy,” stated Graham Cobb, President & CEO of the Greater Bentonville Area Chamber of Commerce. “I am excited and proud to bring Sherry into this new role. Over the past two and half years, she has shown unwavering support of our local businesses and vendor community through a consistent cadence of developing deep connections with our members, assessing their needs, and enhancing the value of their Chamber membership. Sherry joining this leadership team will pay dividends as we work to enhance our delivery of services and value to members.”
Prior to joining the Chamber, Sherry worked for JB Hunt, Member Services and in pharmaceutical sales.